Projects
Each project here represents a hypothetical partnership with an animal welfare organization doing deeply important work.
While these are not real client projects, they are grounded in real missions, real challenges and the real need to speak up for animals and the people who care for them.
In each example, my role was to listen, understand the heart of the work and translate it into clear, compassionate messaging showcasing the approach I would take to help your organization connect with supporters and inspire action.
Foster a Pet Webpage
This page introduces the audience to the idea of fostering, which is the backbone of so many rescues. The copy aims to inspire people to foster by speaking about its benefits, overcoming objections, including a testimonial, explaining the process and inviting potential fosters to fill out an application.
Spay/Neuter Email
This is the first of four emails to be sent as part of a spay/neuter awareness month campaign happening in February. The email is brief and fact-based, but also emotionally compelling. The tiered donation table shows exactly what each gift accomplishes, making the reader feel their contribution has tangible results.
Senior Dog Blog
Since senior dogs tend to be overlooked at shelters, this blog aims to introduce the reader to several potential benefits of adopting an elderly dog with the ultimate goal of helping these pets find a forever home. It includes a compelling CTA encouraging the reader to view adoptable seniors and even to visit the adoption center for a meet and greet.