

Animal Welfare Copywriting Services


Website Pages
Your website is often the first point of contact for adopters, donors and volunteers. Well-crafted pages tell your story, educate visitors and guide them toward taking meaningful action.
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Each page helps convert casual visitors into committed supporters while showcasing the heart of your mission.
Pricing: $150–$300 per page (depending on length and research required)

Email Campaigns and Sequences
Emails allow you to connect directly with supporters who care about your cause. Thoughtful email campaigns and automated sequences nurture donors, volunteers and fosters over time, turning casual subscribers into active participants in your mission.
By sharing compelling stories and timely updates, these messages inspire action and keep your community engaged.
Pricing: Single email: $75–$125 | Email sequence (3–5 emails): $250–$400

Newsletters
Regular newsletters keep your community informed and emotionally connected to the work you do. They strengthen relationships with supporters, encourage recurring donations and provide updates that highlight the lives saved, programs expanded and proactive initiatives you champion.
Pricing: $100–$200 per newsletter

Blog Posts and Articles
Educational articles and blog posts position your organization as a trusted authority while boosting your online visibility.
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Sharing informative and inspiring content helps your audience understand the importance of proactive animal welfare programs and motivates readers to adopt, foster, volunteer or donate.
Pricing: $200–$350 per article (500–1,000 words)

Social Media Copy
Social media is a powerful tool to amplify your message and showcase the animals in your care.
Strategic posts, spotlights and campaign content capture attention, drive engagement and motivate your community to adopt, foster, donate or share your mission with others.
Pricing: $25–$50 per post | $150–$300 for a week of content (5–7 posts)

Adoption and Foster Spotlights
Every animal has a story that deserves to be heard.
Well-written pet spotlights increase visibility and help animals find homes faster, while highlighting the personal connection supporters can make by fostering or adopting.
Pricing: $50-$75 per pet spotlight

Fundraising Campaign Copy
Emotionally-driven campaign copy motivates donors to give and rally support for your programs.
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From appeal emails to landing pages, strategic messaging communicates the impact of contributions and inspires people to invest in the lives of animals in need.
Pricing: $250–$500 per campaign (1–3 emails, landing page or appeal letter)

Annual Reports
Annual reports serve as powerful storytelling tools that document your organization’s progress, transparency and measurable impact.
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A well-written report helps donors feel confident in their support, strengthens trust and showcases the meaningful change you create for animals and the community each year.
Pricing: dependent on length, research and data synthesis

Custom Bundles and Packages
Every organization is unique and your copy needs may span multiple channels. I offer customized project bundles tailored to your goals, whether that’s a full website overhaul, an integrated adoption and fundraising campaign or ongoing social media and newsletter management.
Together, we’ll create a package with specific pricing that fits your mission, budget and timeline while maximizing impact and saving you time.
Get a Free Consultation & Website Audit
Doing everything for animals, but still feel like your message isn’t landing?
This free website audit offers clear, thoughtful insight to help your mission connect and inspire action.